En el curso se presentan las nociones básicas para empezar y ser un fundador de un emprendimiento y/o proyecto tecnológico. Asimismo, se hará revisión de conceptos asociados a las metodologías y modelos empleados.
The course presents all the basics of how to start and became a founder of a technology based startup. The topics include an overview of what innovation is and entrepreneurship methodologies such as design thinking, business model canvas, customer development, lean startup and general management and team building notions. The content of the course comprehends theoretical and practical lessons guided by the development of a startup idea.
Foreign students with any educational background.
MODULE 1: INNOVATION
MODULE 2: TECHNOLOGY
PUCV innovation platform
MODULE 3: BUSINESS MODEL PT 1
What is a Startup?
Lean Canvas methodology
Customer development methodology
How to conduct a customer interview
Defining a problem worth solving
Defining the customer
Construction of the value proposal
Prototyping and product development
MODULE 4: BUSINESS MODEL PT 2
How to build a brand
How to attract customers
How to sell
Finance for startups
Metrics for startups
How to build an investor deck
MODULE 5: MANAGEMENT, OPERATIONS AND STRATEGY
How to manage
Designing the organization
How to hire
Accountability for startups
How to set up a company
Dealing with government taxes
How to raise money
How to create a global business
METHODOLOGY: the program combines different types of teaching, learning and evaluation resources.
Theoretical, practical and interactive lessons where the professor introduces various topics and then activities for students to learn about the contents. Students work individually or in pairs depending on the topic and the activity.
Case studies are showed for students to think of and analyze.
Relationship with the Chilean ecosystem related to the development of different start ups.
Final Project: students need to develop a startup where they put into practice the contents learnt during the program